Monday, March 28, 2011

"Dusk: When Prom Begins at MOA"




This was a promo film that I shot for the Mall of America to promote the upcoming prom fashion season.  The project had a healthy lighting budget and was shot SD with the Panasonic DVX 100A.

The film is a "homage" to the tweenie vampire craze of the time ("Twilight").

The video turned out being the MOA's most successful video campaign to date.

Enjoy.

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